of 2013, which i didn't want to hear. i think that, remember, whenever we have these situations, whether it be jcpenney, whether it be yum, when you have the double digit decline, what that says is, you can't come back within a reasonable period of time. >> that's true. the ceo on the conference call saying, we cannot predict how long it will take to restore sales. they're confident they can do so, but they just don't know how long at this point it will take. the thing about, as you all know here, fast food in china is that people go to fast food chains, particularly u.s. fast food chains because it is perceived they have higher quality food than local brands. so when that higher quality food that that reputation goes away, it's going to be very hard to win the consumers back. >> if you're buying the stock, which i'm ng, you're betting on novak. novak's a survivor. novak is a fellow -- he had a very similar address that i did at one point the.